May 18, 2015

Making Your Listing More Appealing to Buyers

Are you selling a house in Birmingham, AL? Even with a small number of houses on the market, it can be easy for your listing to blend in with the crowd!

However, there are things we can do at ARC Realty to make your listing more appealing to potential buyers, thereby increasing your chances of a quicker sale!

Utilize Social Media to Help Sell Your Home

The average Internet user spends 1.72 hours each day on a social media sites. This makes up about 28% of all online use!

It should come as no surprise that social media is an excellent resource for sharing your listing. This method not only exposes more people to the listing; it can also serve to target those looking at a specific geographical area.

Describe the House By Describing the Lifestyle

Instead of just giving the facts about a room, such as the square footage or paint color, describing the feeling of the room and what it can be used for can go a long way toward helping people visualize them turning your house into their home.

For example, instead of saying you have a large sunroom, you could say that the spacious sunroom is perfect for spending a relaxing afternoon reading. Similarly, instead of telling potential consumers that you have a finished basement, it is more compelling to say that the finished basement would be a perfect man cave, where you could watch the game or shoot some pool.

Think about what the rooms will likely be used for and include them in your home’s description, not just the cold facts.

At ARC Realty we are experienced at highlighting the overall feeling of your home, as well as the important stats!

Make Your Listing Stand Out with Professional Pictures and a Video Tour

One of the biggest factors that can detract from your listing is poor-quality photos. Before ever stepping foot on your property, most people view the home online. Therefore, it the pictures quality is poor, fewer people are likely to even schedule a showing of your home.

We also recommend offering a video tour of your house. People simply love to see what a house looks like in real life, instead of the flat two-dimensional images you get in pictures. That being said, you don’t want to just get your phone out and make a shaky, low-quality video.

When looking to optimize your listing for a quicker sale, let the professional real estate agents at ARC Realty help!

Set a Realistic Price

When it comes to setting the listing price of your home, it makes all of the difference in the world. The listing price is a key indication of how much you are likely to get from your home after negotiations are complete.

For example, if you will not take less than $270,000 for your house, then you should probably list it for 10% higher than that price. However, if other, similar homes on the market are only selling for $250,000, then it may be hard to get what you desire for your home. Having a professional real estate agent help you set your listing price can go a long way at helping you get more potential buyers in the door and could help you get more for your home.

Setting the price way too high, in hopes of getting more than your home is worth, is likely to only succeed in scaring away potential buyers. Pricing your home too low is robbing you of the profit you deserve. Setting a realistic price based on the value of your home is the best way to make sure you sell your home in a timely manner for a price that makes both you and the buyer happy.

Get Help From the Experts

This isn’t an exhaustive list. If you are selling a home in Birmingham or the surrounding area then you need the help of experienced real estate professionals who are familiar with the current market.

Turn to ARC Realty – we can help you buy or sell your home!