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August 26, 2015

Home Staging Helps Sell Houses

Thinking about putting your home for sale in Birmingham, AL?

Now is a great time. Birmingham is experiencing a shift from being a long time buyer’s market into a seller’s market.  It’s all very exciting, but there are still many things you should do to prepare your home for buyers. Sure, the market is looking good, but you still want to sell sooner than later!

Let’s talk about how home staging can help you sell your home.

(Get the negotiating skills you need to sell your home.)

How Home Staging Works

Home staging is essentially a tool used to showcase a property in the best light.

Think about a job interview: Would you show up in your pajamas, or in nice, ironed business clothes? Staging your home is essentially preparing it for interviews.

A buyer comes into a staged home and can immediately see its full potential upfront. This helps them imagine a home’s endless possibilities.

The right home staging will be alluring enough to spark interest, but simple enough that is will  appeal to a wide range of buyers’ aesthetics. This proper balance allows for all types of buyers to be able to envision themselves living happy lives in the home. If your home doesn’t produce an emotional connection, they won’t  feel like they belong in it.

Common Home Staging Misconceptions

Many people fail to prepare their home through home staging because they have the wrong idea about what it actually means. Let’s talk about what home staging is not.

Home Staging is not ‘expensive’ – it actually helps your budget:

Staging your home for sale in Birmingham, AL could be what it takes to sell your home quickly. Homes that stay on the market for a long time accumulate expenses like lawn care, mortgage, utilities, etc. The Real Estate Staging Association states that a staged home spends 73% less time on the market and ends up with less concessions requested by the seller.

Home Staging is not the same as cleaning.

Decluttering and cleaning ARE essential if you are selling your home, but they are not the same thing as home staging.

Home staging is designed to depersonalize your home. It can be an emotional experience. After decluttering, many sellers feel like their home looks and feels completely different. They are unable to recognize the specific character it still has because they have already lost so many personal belongings through their process. Proper home staging requires recognition of what still feels ‘individual’ about a home and and then works to neutralize those aspects.

Home Staging is not the same as professional decorating.

A home decorator’s job is to come in, get to know your personal taste, and design a home accordingly. While your individual taste is preferred to you, it may not be preferred to everyone. Home staging requires an objective look at design and prepares a home for mass appeal.

Staging Your Home For Sale In Birmingham, AL Isn’t Enough

Is home staging going to boost foot traffic to your home? Most likely.  Is your home staging going to help sell your home quickly? 95% of staged homes sell in 11 days or less, according to the Association of Staging Professionals. Is home staging all you need to sell your home? No.

Home staging is a major boost in the right direction, but a professional real estate agent may be what it takes to close the deal.

A professional real estate agent has the skills to negotiate everything from prices, to visions. If a buyer is interested in the home, but is seemingly on the fence, a Realtor will notice and work to reel him or her in.

You see, if home staging is like a nice, ironed outfit for a job interview, your Realtor is your resume: presenting what’s most important to a buyer in a clear, obvious, alluring and professional way.

Find out how a Realtor can help you today. Contact the professional real estate agents at ARC Realty.

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